3 Inspirations from Karachi
All of SuKi Se's products are sourced and made in Karachi, Pakistan. Part of the brand's ethos is to create a more inclusive, fair economy in Pakistan. Even with our own ideas in mind, Karachi itself played a big role in the launch line. Here are three sources of inspiration we had to share.
It may sound cliche, but it's true; Pakistan is a colorful place. Buses, trucks, textiles, graffiti, weddings, food - everything in Pakistan is colorful. We knew that for our introductory line all the colors might be too much for an unaccustomed audience, but we did add a touch of this element in styles like the Fireworks and Best of Both Worlds tops.
Urdu, the national language of Pakistan, is infamous for being poetic and beautiful in verse, but even in written form, it is inspiring. The curves and flows of the language look like art itself. All over the city's streets, there are advertisements, campaign slogans, and quotes painted onto walls that give us the feels . The language's fluidity in form is evident in our designs and takes shape in our Red Hot Mirchi Pepper and Desi Girls Like Madewell tops.
A young man selling birds in the middle of the road during rush hour? Normal. Karachi has traffic worse than LA at 5PM but nothing slows Karachiites down. The momentum in the city is palpable. There is some type of fast-paced movement everywhere you look. You can find a little bit of the madness that is Karachi in our Gotta Pop and Coachella Ki Bachi tops.